The Only 3 Case Studies To Help You Convert Readers Into Leads
Have you ever asked yourself “why does my site not create the conversions I need?” If yes, then you are not alone. Conversions can be measured in several ways. As a publisher your main target is...
View ArticleBranded Video Content and Video Ads: Is it all the same?
You knows that it’s coming. The video age has arrived and it’s going to take the advertising industry by storm. The report from Cisco Visual Network Index shows that video consumption will take over...
View ArticleVisual Discrimination In Advertising: What You Can Do About It
What can be done to maximize our advertising techniques, without singling anyone out? As publishers and advertisers in the realm of content marketing, we sometimes overlook and dismiss inconsistencies,...
View ArticleNative Advertising: Tips For Success
Native Advertising is a sub-category within the realm of online advertising, that serves as a matching mechanism to refer to the content’s coherence with other media that might also appear on the...
View ArticleNews Highlights: Facebook Introduces Personal Assistant Called ‘M’ to 1...
It has been a quiet two weeks in the publisher-advertiser industry, but there are still significant news we want to share with you. From mobile ad revenue challenges to new Facebook AI technology,...
View ArticleThe Importance of Geo-Targeting for Online Publishers
What if there was a way for you to deliver a variety of content to a website user, based on where he or she is located geographically? Well, guess what: there is. This concept is known as...
View ArticleAds Designed With Empathy To End The Ad Blocker War
Consumers are at war with brands and publishers. Their weapons are content blockers (the new term for “ad blockers”) and their virtually silent resistance is hurting both brands and publishers so much...
View ArticleHow Traditional Advertising Can Beat Social Media Ads
As we naturally evolve, technology around us tends to evolve, too. As an advertiser, you probably notice it more than anyone, simply because you’ve probably had to make some changes with how you go...
View ArticleCreate Unmissable Ads
How do you ensure consumers see your ads? Create unmissable ads and they may even take them viral. That, at least, is what American insurer Geico did with its smartly designed pre-roll YouTube ads that...
View ArticleWaterfalling, Header Bidding and Publishers’ Revenue Streams
Programmatic Advertising has revolutionized online advertising with its speed and potential to present highly relevant ads to consumers just when they are more likely to pay attention. Unfortunately...
View ArticleAdvertisers Use The Force: 5 Top Star Wars Ads
I’m a big Star Wars fan (and, I’m proud to admit, a Star Trek fan too) and with “The Force Awakens” starting in about a month, I thought it would be fun to see how advertisers are using the Force to...
View Article