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News Highlights: Facebook Introduces Personal Assistant Called ‘M’ to 1...

It has been a quiet two weeks in the publisher-advertiser industry, but there are still significant news we want to share with you. From mobile ad revenue challenges to new Facebook AI technology,...

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The Importance of Geo-Targeting for Online Publishers

What if there was a way for you to deliver a variety of content to a website user, based on where he or she is located geographically? Well, guess what: there is. This concept is known as...

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Ads Designed With Empathy To End The Ad Blocker War

Consumers are at war with brands and publishers. Their weapons are content blockers (the new term for “ad blockers”) and their virtually silent resistance is hurting both brands and publishers so much...

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How Traditional Advertising Can Beat Social Media Ads

As we naturally evolve, technology around us tends to evolve, too. As an advertiser, you probably notice it more than anyone, simply because you’ve probably had to make some changes with how you go...

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Create Unmissable Ads

How do you ensure consumers see your ads? Create unmissable ads and they may even take them viral. That, at least, is what American insurer Geico did with its smartly designed pre-roll YouTube ads that...

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Waterfalling, Header Bidding and Publishers’ Revenue Streams

Programmatic Advertising has revolutionized online advertising with its speed and potential to present highly relevant ads to consumers just when they are more likely to pay attention. Unfortunately...

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Advertisers Use The Force: 5 Top Star Wars Ads

I’m a big Star Wars fan (and, I’m proud to admit, a Star Trek fan too) and with “The Force Awakens” starting in about a month, I thought it would be fun to see how advertisers are using the Force to...

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